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PRESS RELEASE: PUMA RELEASES THE IGNITE ULTIMATE



PUMA RELEASES THE IGNITE ULTIMATE

Herzogenaurach, Germany (1st February, 2016) – Following the introduction of the IGNITE running shoe family in 2015, Global Sports Brand PUMA is proud to announce the latest addition – the PUMA IGNITE Ultimate. With its innovative IGNITE FOAM and unique PU blend, the IGNITE Ultimate offers comfort and energy return with every workout. 


With raised midsole heights and an articulated chevron design, the IGNITE ULTIMATE provides ultimate cushioning and responsiveness to keep you running longer and further. The IGNITE Ultimate’s unique midsole configuration allows the shoe to compress during landing and then rebound to increase energy return. IGNITE FOAM with the 3-layer mesh upper provides ultimate step-in comfort and breathability, and to help mimic your natural running gait, guidance grooves that run from the heel to toe are in set in place in a transition line. 


On the road to the Summer Games in Rio, PUMA’s fantastic roster of Track & Field athletes including the World’s Fastest Man Usain Bolt will be training in the IGNITE Ultimate. Kohei Hagio, PUMA Senior Head of Product Line Management, Running Training Footwear commented, “At PUMA, we continue to push for innovation in all our products – it's a never-ending pursuit and the goal is to create the fastest products in the market. 

With the IGNITE Ultimate, we know we’ve elevated the IGNITE technology further and we won’t stop there.” The PUMA IGNITE Ultimate will be available in Men’s and Women’s styles from February 2016.

 For more information, go to puma.com/running.

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